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title
3 Huge Opportunities to Engage Your Most Fickle Traveler Tribe
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3 Huge Opportunities to Engage Your Most Fickle Traveler Tribeby Kalina Dancheva on 25.7.2018 When it comes to marketing to travelers, the world is your oyster. But as the rise of movement from A to B makes the world seem smaller and easier to connect, the digital universe just gets bigger and bigger. As the likes of Google Flights, Momondo and experience-driven tour operators swallow up the marketplace with third-party distribution, how can more traditional travel players stop themselves slipping from top-of-mind straight into the danger zone? The race to win over a disillusioned generation We all know the travel market has long moved past the traditional high-value business-traveler vs low-value budget-traveler distinction. Think of millennials with well-paying jobs who have made a New Year’s resolution to do a weekend trip every month; the late-20s traveler who has saved up to finally embark on a two-year-long world ...
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