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Why Marketing Cloud Platforms Lose You Money - Best of Breed vs Marketing Cloud
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Why Marketing Cloud Platforms Lose You Money - Best of Breed vs Marketing Cloudby Kalina Dancheva on 29.11.2021 When they first emerged more than 10 years ago, marketing clouds were hailed as digital heroes. As centralized hubs for marketing-related data streams, early platforms gave marketers access to a host of useful analytics and production tools. MarTech products evolved, and all-in-one marketing platforms were joined by best-of-breed technologies. Instead of offering fixed product suites, best-of-breed marketing cloud options promised easy API integration and greater flexibility. Best of all, they didn’t cost a fortune. Fast forward to now, and marketing cloud platforms are more popular than ever. In the midst of the pandemic, the global demand for marketing cloud technologies grew to an estimated $9.1 billion. Strategists believe that the market for MarTech products — including best-of-breed options — will rise t...
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