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From awareness to conversion: How to build audiences for personalized CPG marketing | Pear Commerce Blog
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Personalized marketing is no longer a luxury for CPG brands; it’s a necessity. Yet for many mid-market brands, creating audiences for personalized outreach feels like navigating uncharted territory. Even eager, innovative, resource-savvy marketers might still rely heavily on awareness campaigns with little insight into who their true audience is. But here’s the thing—building owned audiences holds the secret to unlocking conversions, retargeting effectively, and saving big on third-party data costs.We’ll walk you through cost-effective strategies to build personalized audiences, leverage first-party data, and execute impactful campaigns. Why building owned audiences matters for CPG brandsRelying on Retail Media Networks (RMNs) or spending on third-party data providers isn’t always a sustainable approach, especially for brands on a budget. By building owned audiences, you create a cost-effective system for personalized marketing that:Reduces dependency on external data providers.Provide...
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