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created at
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title
BlendJet: 80% AOV increase with strategic partnerships | Success Stories for Carro
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The ChallengeWith millions of customers in 195 countries, BlendJet is the fastest growing blender brand in the world. BlendJet created the original portable blender and has created an entirely new category that’s taking over the blender market. Over 1 billion people have watched BlendJet videos on Facebook and Instagram.The team at Blendjet was looking to increase Lifetime value while decreasing time between purchase for a product that customers might only buy once. They were already masters at creating content recommendations for healthy ingredients to use with their blend so it occured to them, would it be possible to directly sell those products in their store? Even better, could you put those products on a subscription? Founder and CEO of Blendjet, Ryan Pamplin, had wanted to make a curated marketplace of ingredients but the technical and business challenges seemed hard to overcome. The SolutionEnter Carro. Working with other technology partners including Nacelle for the front-end ...
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