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What retailer visit data tells us about shifting shopper behavior in a tariff-filled market | Pear Commerce Blog
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It’s no secret that CPG brands are under pressure. Tariffs, supply chain volatility, and cost increases have turned every line item into a battleground – and shoppers are feeling it too. But how are these macroeconomic shifts actually impacting behavior at the shelf?We’re digging into it by tracking retailer visits, not just intent.Instead of analyzing add-to-cart behavior, we’ll look at where shoppers are physically (or digitally) showing up – and how that’s shifted since the latest round of tariff announcements.Our approachWe analyzed Pear’s store-level data across more than 3,000 retailers, zeroing in on visits to 10 key destinations. These retailers fall into two camps:Budget-Focused Retailers, where price sensitivity is high (Walmart, Kroger, Dollar General, Aldi, Sam’s Club)Premium or “Better-For-You” Retailers (affectionately dubbed the “Bougie Group” internally), where shoppers often prioritize brand values, quality, or ingredients over price (Whole Foods, Sprouts, Fresh Market...
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