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title
Find New Feature in Your Statistics: EPC Factor Indicator – AdCombo
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Find New Feature in Your Statistics: EPC Factor Indicator 27.5.2020 Reading Time: 2 minutes Hello everyone! As you know, we are constantly improving AdCombo’s functionality. Now in the statistics, there is a new EPC factor indicator, which helps you calculate the Forecasted Conversion Rate. If EPC Factor = 0, then only the total amount of leads will be indicated in the Finances – Epc_Total user income column. Potential income from holds is not taken into account. However, if you set EPC Factor = 0.2, then, the column Finances – ‘Epc_holds’ will indicate the potential income from the conversion of holds, provided that 20% of the holds will be approved by the advertiser. For instance: EPC factor = 0.3. In the epc_holds and epc_total fields, we can see income, provided that 30% of holds are supposed to be approved. EPC factor = 0.4...
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2025-11-13 07:03:23
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