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Reach x Primer partnership announcement | Primer
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This post is in partnership with Reach, a new Connection partner that merchants on Primer can add in just a click. With Primer, merchants get a complete infrastructure to optimize for payment success and build the smoothest end-to-end buying experiences for their customers.We sat down with Matt Steinbrecher, Reach’s VP of Partnerships, to learn more about merchant of record providers (MOR) and how they help businesses scale globally.What are the key payment-related challenges merchants face when expanding to a new market?There are three primary barriers to global expansion: localized payment methods, credit card approval rates and cost.Localized payment methods are important because shoppers’ behaviors vary drastically between countries, with some preferring online debit-based payment methods like bank transfers and digital wallets, while others prefer credit cards, while some countries still use cash.Despite the plethora of local payment methods available today, credit cards still dom...
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