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https://10002.substack.com/p/big-companies-arent-start-ups-so
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Somehow start-ups and the narrative around start-ups took over the world of innovation and this became the blueprint and the only way to really think about innovation. Start-ups are the rock stars big corporates want to hang out with, and the tools and approaches in innovation have increasingly been start-up dominated as a consequence. Whilst this has brought many benefits, it creates a flawed understanding of innovation for large organisations.What to take and what to leave behindFull credit to the start-up thinkers, pressed for money and time they got super smart on how to think about innovation and what is certainly true is the quality of thinking, the push on different approaches and just the exciting growth and impact of start-ups turned new businesses is alluring. From thinking on experimentation to business modelling, from the musings of “The Mom Test”, on the reflections of pivots and MVPs, there is so much rich and thoughtful insight and understanding. Fuelled by the opportuni...
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Toby
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1762585173
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