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title
Digital Commerce vs. E-Commerce
excerpt
content

 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 Digital Commerce vs. E-Commerce - Was sind die Unterschiede?
 
 
 
 
 Digital Commerce vs. E-Commerce
 
 
 06.06.2024
 
 
 E-Commerce
 Customer Experience
 Digital Commerce
 
 
 
 
 
 
 
 
 
 
 Noch immer werden Digital Commerce und E-Commerce häufig synonym zueinander genutzt: Dabei gibt es zwischen beiden praktische ebenso wie strategische Unterschiede. Insbesondere Digital Commerce ist deutlich weiter gefasst, denn neben dem reinen Warenverkauf, wie beim E-Commerce, spielt da das ganzheitliche Kauferlebnis eine Schlüsselrolle. 
 
 
 
 
 
 
 
 
 Was ist Digital Commerce?
 
 
 
 
 Eine einfache Übersetzung ins Deutsche liefert einen ersten Ausblick: "digitaler Handel". Folglich umfasst der Begriff alle gängigen Händlerak...
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