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Koristite li A/B test u email marketingu? - CyberFolks.hr
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MarketingKoristite li A/B test u email marketingu? 25 ožujka 2014 5 prosinca 2023 cca. 4 min Koji dan u tjednu donosi najbolji Open Rate newsletter kampanje? Koje ime staviti u „From“ polje i kako će pretplatnici mailing liste reagirati na njega? Imate li problema s odlukom oko naslova newslettera (Subject Field)? U koje vrijeme poslati newsletter kako bi Click Rate bio zadovoljavajući? Ovo su samo neka pitanja koja nas muče kada je u pitanju email newsletter. Pomoću A/B testa moguće je dobiti odgovore na ova pitanja ili barem dobiti dobre smjernice za postizanje što boljih rezultata email marketing kampanje. Što je A/B test?A/B test zapravo je sučeljavanje dviju opcija (A i B) između kojih se ne možete odlučiti. Test između opcija A i B će za vas odraditi korisnici/klijenti te ćete dobili odgovor koja je od njih bolja, privlačnija tj. koja generira bolji korisnički angažman (A ili B).A/B test možete napraviti i za landing stranice, konkretno njihov izgled, sadržaj, naslov,...
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