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title
Understanding Adwords Attribution Models
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Understanding Adwords Attribution Models by Tom Fletcher 25/07/2018 8 min read Anyone with a marketing budget will appreciate the need to understand the true value that each campaign brings. This is often easier said than done, particularly for businesses utilizing multiple campaigns in Google Adwords.When tracking and reporting on performance, it can be easy to neglect keywords that contribute to the customer’s journey in different, perhaps less obvious, ways. ...
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