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The engine that drives sustainable growth in a consumer subscription business, says Phil Carter, is a strong core value promise that attracts users and keeps them coming back for more. This value promise is at the heart of a framework he has developed called the Subscription Value Loop. This framework helps consumer subscription companies align their core product, growth product, and marketing teams, and convert their core value promise into more subscription revenue that can be reinvested back into the business. Phil Carter has a diverse background, with experience in venture capital and as a product leader at billion-dollar companies like Faire, Quizlet, and Ibotta — experience he has channelled into the founding of growth advising firm, Elemental Growth. Phil also teaches a Reforge course on Consumer Subscription Growth, where he dives deeper into these topics. The next course starts on May 14th, and it’s a great opportunity for anyone looking to learn directly from him. Th...
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