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created at
2025-10-16 11:01:23
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https://www.revenuecat.com/blog/growth/how-subscription-apps-can-become-painkillers/
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Key summary: A painkiller app solves a specific, urgent problem — driving higher retention, engagement, and willingness to pay. Unlike vitamin apps (nice-to-haves) or medicine apps (avoided despite value), painkillers are indispensable to their users. Identifying a painkiller audience involves linking user behavior to willingness to pay, then optimizing for habit formation through triggers, emotional hooks, and behavioral design. Most apps can become painkillers by focusing on a niche that deeply needs their solution and designing onboarding, monetization, and product flows around that core need. Let’s talk about painkillers, and not the kind you struggle to find when a migraine strikes. We’re talking about painkillers in the app sense of the word, as something that you need, rather than something you merely want — which we’d call a vitamin. What app is a painkiller for you? Which app is a must-have, one you’d miss if you couldn’t use it anymore? For me it’s Peloton, being a...
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