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4 Strategies to Build the Omnichannel Retail Stack of Your Dreams
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Your most valuable customer is the one who will shop your brand in-store, online, and anywhere else you decide to go. Research from IDC suggests that these shoppers are 30 percent more valuable than single-channel shoppers who stick to only physical stores or shop only online. But to build a lasting relationship with those shoppers, you’ll need the right technology to keep up with them. The set of tech solutions you use to run your business is commonly known as your “stack,” and it plays a critical role in how people experience your brand across channels. Not all tools are created equal, so how do you choose what goes in your stack? The key is to invest in services and products that are aligned with your brand and support great experiences for both customers and employees. With new technology being introduced all the time, a regular reassessment of your retail tech stack is now table stakes to successfully grow and scale a modern retail brand. A better retail stack mean...
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