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Customer Journey Stages: Guide, How-To & Best Practices

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It’s easy to fall into an if it ain’t broke, don’t fix it mindset when thinking about customer journeys—why mess with a system that’s served you well so far? The rather unsurprising answer is that your customer journey isn’t nearly as efficient, enjoyable, and profitable as it could be. According to McKinsey, when the average business makes systematic, targeted improvements to their customer journey, they increase revenue by 15-20% while also cutting service costs by 15-20%. Interested in this win-win scenario? You’re going to need a solid understanding of the journey stages and what they mean to your business. And in this Customerly guide, we’ll be giving you a crash course to get you started. Let’s dive in. What Is the Customer Journey? A customer journey is the life cycle of a customer’s relationship with your business—from the point of initial contact to post-purchase follow-up. The customer journey is a fluid spectrum—but that’s not an especially helpful way of thinking about it....

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