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A 2021 report found that the pay gap between white and Black influencers is 35%, spotlighting a lack of diversity in marketing. And while many brands are now seeking to collaborate with more Black creators on social media, it's important it doesn't become a one-off checkbox exercise. Instead, look to create diverse campaigns, speaker lineups, and partnerships year-round. To learn how to create a more inclusive marketing strategy, watch our workshop with strategist Sonia Thompson:Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address35 Black Creators on Social Media to Follow in 2023:From wellness influencers to fashionistas, we’re sharing 35 Black creators on social media to follow, learn from, support, and work with. This list is just the tip of the iceberg. #1: Michell C. Clark Michell C. Clark is an author and strategist who’s committed to helping creatives better themselves and the world. With over 400K followers...
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