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title
The Future of Pride in Fashion: A Consumer-Driven Choice
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HomeInsightsThe Future of Pride in Fashion: A Consumer-Driven ChoiceAs the month of June draws to a close, we take a look back to see what Pride has done for the fashion industry. Or more importantly, what the fashion industry has done for Pride. It appears, however, that 2024 has been on the quiet side in regards to June’s typical Pride-branded products and advertisements for major companies throughout the industry. According to Trendalytics via BOF, “Retailers are stocking 7 percent fewer Pride-themed t-shirts compared to last year, and tagged 36 percent fewer beauty products in campaigns tied to the month-long celebration.” With this being said, there are also brands who are taking the stance of Pride being a year-long endeavor, thus, they do not feel inclined to make June alone a celebratory month. At Avery Dennison, we believe in the power of self-expression. Not only do we use our resources to create a #StrongerTogether community, but we use our Embelex products to speak for us....
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