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Kenyataan Media Tahun 2017: AIA and David Beckham Call on Malaysians to Lead Healthy Lives | AIA Malaysia
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 Kuala Lumpur was Beckham’s Last Stop for the AIA Healthy Living Tour which He Undertook as Part of the ‘What’s Your Why?’ Campaign Launch Kuala Lumpur, 22 September 2017 – Malaysians were thrilled to welcome international football and lifestyle icon David Beckham, who was in Kuala Lumpur today as part of the AIA Healthy Living Tour. The Tour, which included stops in Hong Kong, South Korea and Singapore, was held in conjunction with the formal launch of ‘What’s Your Why?’, AIA’s major new campaign in the Asia-Pacific region that saw the insurer and Beckham coming together to help people live longer, healthier, better lives. Beckham is also the face of the ‘What’s Your Why?’ campaign, which he launched at an event held at Mandarin Oriental, Kuala Lumpur earlier today. The ‘What’s Your Why?’ campaign features a video that was directed and filmed by Academy Award-winner, Wally Pfister, on loca...
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