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title
Do's and Don'ts of Texting Your Customers
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According to textjury.com, text messages have a 209% higher response rate than phone, email or Facebook and 90% of text messages are read within three minutes! But how do you keep the right balance with effective mobile marketing vs. annoying your customers? Here are a few do’s and don’ts (with more stats from techjury.com) to follow before you hit send. Do’s 1. Send coupons and promotions! Consumers redeem SMS-delivered coupons 10 times more than other types of coupons. 2. Keep it short and sweet. A concise message highlights the value proposition of an offer more effectively because of the limited space—and let’s face it, lengthy messages usually fall in the TLDR category. 3. Start a conversation. As many as 45% of people reply to branded text messages they receive. 4. Make a plan. A well-defined and persistent text campaign will set you up for SMS marketing success. Be sure to review analytics regularly and make changes as necessary to enjoy the greatest returns. Don’...
author
Erica Berry
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Business SMS Voxox CloudPhone