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Rakuten Advertising Unveils Audience Engine to Enhance Collaboration and Personalisation of Affiliate Campaigns | Rakuten Advertising
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Publishers can monetise valuable audience segments while advertisers gain a privacy-conscious personalisation solution SAN MATEO, Calif., May 2, 2023 – Rakuten Advertising has launched Audience Engine—a ground-breaking technology that compensates publishers based on the purchasing power of their most valuable audience segments while offering advertisers innovative personalisation features. Debuting at Rakuten Advertising’s annual DealMaker event, Audience Engine empowers publishers to utilise first-party data to establish tailored commission rates that leverage audiences with the highest potential value for advertisers. Publishers can then deliver personalised messages and offers to incentivise those audiences. This collaboration between publishers and advertisers results in custom campaigns that ensure optimum performance and fair incentives for publishers. “Audience Engine turns the traditional affiliate commission structure on its head by prioritising audience ...
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2025-11-05 17:06:51
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