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created at
2025-11-03 03:29:33
updated at
2025-11-03 03:29:34
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https://0friction.substack.com/p/be-a-pendulum-not-a-switch?r=tandv&triedRedirect=true
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2025-08-10 07:42:46
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title
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A pendulum is a device made of a weight suspended from a pivot so that it can swing freely. It is subject to a restoring force due to gravity that will accelerate it back toward equilibrium. Unlike a pendulum, a switch is defined asa device for making and breaking the connection in an electric circuit.an act of adopting one policy or way of life, or choosing one type of item, in place of another, a change, especially a radical one. In a world where technology products and digital marketing dominate the market, finding the perfect balance becomes crucial. It's all too easy to succumb to the temptation of the on-off switch mentality, constantly toggling between aggressive sales tactics and passive product-led growth. But as the pendulum swings, it's clear that a sustainable path lies in striking the perfect equilibrium between buyer behavior and go-to-market strategies. In this blog post, we'll explore how harnessing the power of the pendulum can unlock the potential for success in the e...
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Joel Horwitz
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