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Game Developers Conference 2024 Recap | Xsolla
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Whew! What a Game Developers Conference. The world came together in San Francisco last month, and all I can say is WOW. It was very impressive to see everyone come together, meet new friends, and hear stories from people with new challenges that need to be solved…together. Sitting in the Moscone this year from my marketing point-of-view, I took many notes and gathered a lot of information. From a brand marketer, here are my thoughts coming out of GDC, and what I see to be next on the horizon for all of us. Digital Markets Act Needs Online Monetization Say what? There was a lot of chatter, and one of the most talked about stories of GDC as DMA went into effect in Europe on March 6th. Perfect time for GDC. I have seen and talked to many people about the need for brand control, measurement, and user acquisition to be managed by developers. Taking your digital items and currency goods and top-ups online is the most effective way to acquire more users, drive incrementality (yes that's a wor...
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2026-01-05 01:43:04
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