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Avery Dennison a global solutions company of LALIGA
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HomeNewsAvery Dennison scores strategic partnership position with LALIGA as the exclusive partner to provide embellishments to the leaguePress ReleaseMADRID, Spain – June 15, 2023 – LALIGA, the two highest divisions of the Spanish football system, and Avery Dennison (NYSE:AVY), a global materials science and digital identification solutions company, today announced Avery Dennison as the official strategic partner of LALIGA, exclusively supplying the official sleeve badges, along with names and numbers with LALIGA logo for both on-pitch and retail. As part of LALIGA's focus on fan engagement, the sleeve badges will be embedded with smart technology. Fans can use their phones to scan the official embellishments on their jersey to reveal a unique LALIGA experience."LALIGA is one of the world's most popular football leagues watched by millions worldwide. Being a part of LaLiga is a huge honor for the clubs, players and fans alike, and that's why Avery Dennison is proud to be providing the ...
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