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title
Amazon Buy Box: What It Is, and How to Win It
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What is the Amazon Buy Box, and How Can You Win It?by Drew Estes
Whether you’re a new seller in the Amazon FBA world or you’ve been around the block, you’ve probably heard of the “Buy Box” Amazon places on some product listings.
But what is Amazon’s Buy Box? Why is winning the Buy Box so important for sellers to get more sales? Is there an Amazon Buy Box algorithm to master? How can you learn the formula to win it? What’s the difference between the Buy Box and a Featured Offer? 
In this Buy Box 101 post, you’ll get all these answers and more, plus some tips to make winning easier.
TABLE OF CONTENTS
What is the Amazon Buy Box
Why is the Buy Box Important for Increasing Sales?
How to Win the Buy Box: Understanding How Amazon Algorithms Decide the Winner
Increase Your Odds of Winning as a Reseller
The Buy Box is Not Winner-Take-All
How to Check if You Are Buy Box-Eligible
What Happens if You Don’t Win the Buy Box?
Does Amazon Share the Buy B...
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Amazon Buy Box: What It Is, and How to Win It