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Avoiding Packaging Mistakes: How to Get It Right - Artwork Connect
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Avoiding Packaging Mistakes: How to Get It RightWe all know that packaging is one of the most important aspects of your product. It not only protects the product during transport and storage but also serves as a prime opportunity to showcase your brand to consumers. Additionally, packaging must comply with legal requirements.Unfortunately, product recalls still happen. According to the Dutch Food and Consumer Product Safety Authority (NVWA), common packaging errors include:Incorrect or missing allergen informationIncorrect ingredient listingWrong expiry datePackaging does not match the product insideBeyond packaging mistakes, production errors can also occur, such as the presence of metal or plastic in products or contamination with salmonella.Common Packaging Issues That Need ImprovementA print specialist will quickly spot packaging errors on store shelves. These issues can arise due to:Design misalignment with brand identityMisprinted text or barcodes due to incorrect positioningColo...
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