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title
Delicia - The Brand Manager’s Role in Packaging Execution - Artwork Connect
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The Brand Manager’s Role in Packaging ExecutionA Brand Manager ensures packaging aligns with brand identity, marketing strategy, and consumer expectations. They work closely with sales, marketing, design, and production teams to maintain consistency. Key challenges include:Balancing brand consistency with evolving consumer trendsAdapting packaging to market changes while maintaining positioningManaging multiple stakeholders while ensuring packaging meets brand standards"Artwork Connect has been a game-changer for our brand consistency. Its seamless workflow ensures that our packaging aligns perfectly with our identity across markets, keeping our brand image strong and cohesive."Natascha van BeerendonkPackaging & DesignThe ChallengesThe existing data system was cluttered and lacked visual support, making it difficult to retrieve and manage packaging information efficiently. With packaging evolving rapidly, a faster, more flexible, and visually intuitive system was needed to keep up...
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