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How we built one of our most loved features: Fan Gifting
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It blew up. People jumped in to support each other, gifting memberships left and right. She facilitated the whole thing, connecting gifters with folks who needed access. The response was huge not just in volume, but in gratitude. The people who received those memberships were deeply appreciative. We knew gifting would be useful, but seeing a creator use it in such an unexpected, generous way made it clear this could help communities grow, and help people support each other in meaningful ways. Did you make any risky decisions that paid off? Chiara: Early on, we had to figure out how much of Patreon’s existing checkout infrastructure we could reuse for gifting and how much we’d need to rebuild. Our one-time payments had only supported small, single purchases like digital products or access to individual posts. But gifting introduced a different kind of behavior. Users would need to customize and make repeat purchases, and gift redemption added more complex states compared to the existin...
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How we built one of our most loved features: Fan Gifting
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