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title
From Pre-Sale to Post-Start: Smart Strategies for Back-to-School 2025
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Back-to-school 2025 is officially in motion. According to the NRF, 26% of consumers started shopping by early June, and more than half had begun by July. But despite the early momentum, over 85% of shoppers still have most of their purchases ahead – which means now is the time to influence carts and drive revenue.Whether your brand is targeting K–12 families or college-bound students, the entire summer season brings an opportunity to drive engagement, build brand loyalty, and capture revenue when you show up with the right school days message at the right moment.Let’s break down what’s different this year, and how you can use Listrak to make the most of it.What's Driving 2025 Back-to-School BehaviorBudgeting is intentional.Nearly 3 in 4 back-to-school shoppers expect to spend the same or more this fall, and more than 1 in 3 parents anticipate spending more than they did in 2024 (eMarketer). While spending levels will be high, shoppers are approaching their purchases with greater scruti...
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