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2025-11-08 15:45:55
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title
Top 6 e-commerce strategies to generate sales and make the most of the summer season!
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When having to choose whether to spend their money on experiences or retail goods, many consumers are more attracted to the first. As research supports, people are happier when they choose experiential purchases over physical items, and this feeling spans across multiple periods, before, during, and after consumption. Even if they use material possessions longer than they enjoy their adventures, the overall satisfaction level they receive is significantly higher, when buying immaterial things. This explains why, when summer starts, retail sales plunge. The choice between music festivals, outdoor parties, holidays, weekend getaways, and physical items is won by the fun events that bring people together and create memories. This is why the year's hottest months are quite challenging for retailers who often get used to the idea of a lower turnover. Still, things don't have to look that bad. While shoppers might make fewer purchases or pay more attention to what they are buying, they will...
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