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Why Every Chemical Marketing Team Needs a Product Information Management (PIM) System

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BlogWhy Every Chemical Marketing Team Needs a Product Information Management (PIM) SystemDerek MorgenDigital Marketing ExpertThe modern chemical industry is full of complex regulations, supply chains, and technical products. To remain competitive in this environment, strategic marketing is critical. ‍A Product Information Management System (PIM) is a powerful tool designed to navigate these challenges, transforming a marketer’s day-to-day life. By digitizing product data into a searchable, filterable database and digital product catalog, a PIM simplifies many aspects of a chemical business.‍In this blog, we focus on how a PIM solution for the chemical industry benefits a chemical company’s marketing department.‍Easier to Launch Marketing CampaignsProduct Information Management Systems streamline the process of launching marketing campaigns. This tool organizes all necessary product data into one central hub, eliminating the need for time-consuming data hunts.‍With a complete overview o...

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