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Is Disney+ turning into Amazon with shopping/gaming?
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Could Disney+ be going the way of Amazon? A new report suggests that before long, shopping and game experiences might be arriving on the streaming outlet, but is that really needed?Disney+ has always been a tricky thing to figure out. The initial idea was great: a place for exclusive Disney shows and movies and originals for Star Wars and MCU shows, among others. However, since its launch in 2019, the streamer has had issues holding onto subscribers despite exclusive offerings. It wasn’t helped that Disney decided to remove several of its original shows just to save some money. The streamer is trying to change it up by adding an ad-supported tier and recently merging with Hulu for a single app. Now, per Variety, Rita Ferro, president of Disney Advertising Sales, hinted that the streamer could soon add shopping and game experiences. This is a build-up to a big Disney presentation set for Las Vegas on January 10th. “The world of advertising experiences on AVOD is an important place to be...
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