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Highlights from Web Summit 2024
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Over the last four years, the way the internet is organized has shifted. Social media feeds and recommendations focus on showing consumers the posts and creators that platforms have chosen for them instead of what consumers have chosen for themselves. That shift has materially changed the way creators build businesses and communities. If you’ve been following us, you know that our Co-founder and CEO Jack Conte calls this the Death of the Follower. Throughout our time at Web Summit, we talked about how the Death of the Follower impacts creators’ communities and businesses, and how platforms need to support creators through this shift. Here are a few highlights from those conversations: 1. Owning your audience Allow us to make an obvious point. Very few businesses can be successful without reaching their customers, and creators’ businesses aren’t the exception. We’ve seen how having to play by platforms’ rules to get connected with fans is a terrible outcome for creative people. When sho...
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Highlights from Web Summit 2024