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Community over just about everything At the heart of Redhanded is a deep respect for their listeners - and the duo has made a point to prioritize a two-way relationship with them. That community-first approach isn’t just a feel-good ethos, it’s also a smart business strategy. By being transparent, responsive, and genuinely invested in their fans, Redhanded created a feedback loop that strengthens loyalty and retention. “The community we’ve built on Patreon, they come first. The contract is between us and the community. It’s a conversation with our listeners and we try to make it as equitable as possible.” Suruthi Bala And the feedback loop includes data that will help them build in the future. Using Patreon analytics, they’ve been able to build a clear picture of their core audience, tailor their media accordingly, and market it. “Because of the data on Patreon we’re able to go to sales teams and say ‘Do you want women in their 20s, 30s, 40s who are educated with money? Because we’ve g...
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