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Virtual packshot photography: what it is and how it can benefit your brand

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When it comes to product presentations, packshots are essential, as they say a lot about your products and their quality levels, impacting how consumers and partners perceive your brand. Ensuring they are professionally done and of high quality is extremely important. Until recently, the most common way to approach product photography was through dedicated shootings that consumed time and money. Now, as technology evolves, more and more companies discover the benefits of creating and using 3D virtual images. image credit : Notion Technologies At Apviz, we are dedicated to simplifying the lives of marketing, product teams, and e-commerce professionals, offering them the necessary tools to create excellent digital packshots that don’t require actual products or external talent. This article will discuss what makes packshot images so crucial in today’s e-commerce landscape, compare traditional and virtual techniques, and get more in-depth on the Apviz packshot feature. E-commerce is on t...

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