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The Future of Fan-First Podcasting
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Patreon at The Podcast Show: The Future of Fan-First Podcasting May 27, 2025 At The Podcast Show London this week, Patreon’s Head of Business Development, Stephanie Smellie, joined a panel—Superserving Audiences with Direct-to-Fan Engagement—alongside leaders from Sony Music and Goalhanger, the UK’s largest independent podcast producer. The conversation zeroed in on themes we think and talk a lot about at Patreon: how podcasters are building deeper connections with fans, how that shift is redefining creative business models, and how casual listeners are becoming core fans. That direct-to-fan mindset—as both a creative approach and business model—is the foundation of Patreon’s latest podcasting push. Through a new network initiative with Sony and Wondery, select shows are launching on Patreon, giving fans new ways to listen, engage, and connect with their favorite hosts and communities. And the timing couldn’t be better. Podcasting is now Patreon’s highest-earning category....
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The Future of Fan-First Podcasting