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10 Key SEO KPIs and How to Track Them | Botify
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Organic search performance has had a long reputation of being difficult to track. But in reality, it comprises many Key Performance Indicators (KPIs) that-when looked at together, can offer an understanding of various aspects of SEO success.This blog looks at 10 of these KPIs that can be used to track benchmarks and variances in organic search results. #1: Organic VisibilityOrganic visibility measures how a website or web page appears in the non-paid search results of search engines such as Google, Bing, or Yahoo.This is one of the most essential KPIs for SEO success. It's directly related to your SEO efforts and reflects the overall growth of your business and paints an accurate picture of where your brand reach stands.What does it mean for a website to have high organic visibility? In short, its pages rank high in search results across queries that include the keywords the company wants to rank for. Organic visibility is linked with increased traffic, higher click-through rates - and...
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