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Botify Supports IndexNow's Move Toward a 'More Efficient Internet' | Botify

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Indexing the internet is resource-intensive work. With more than half a million new websites being created globally every day, search engines are in constant pursuit of more efficient crawling and indexing methods. (That's how the sitemap was born almost 20 years ago.) With so much content to crawl, it can take days or even weeks for search engines to pick up on new, updated, or deleted pages, costing businesses untold sums in lost revenue.Thankfully, these kinds of delays may soon be behind us. In October 2021, Microsoft Bing and Yandex announced IndexNow, an open protocol that allows websites to actively notify participating search engines of changes to their content. Instead of crawling entire websites to test for changes, search engines will know exactly which pages to prioritize in crawl. "Traditional crawling no longer makes sense for the modern web."Stan Chauvin, Botify Co-founder and Co-Chief Innovation OfficerMicrosoft calls IndexNow "an initiative for a more efficient Interne...

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