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title
How Sounds Australia Uses DISCO To Bridge The Gap Between Homegrown Artists And Music Supervisors
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Founded in 2009, Sounds Australia is a joint venture between Australia’s government and the country’s music industry focused on amplifying and promoting the wide range of contemporary music coming out of Australia.Designed to offer Australian artists greater industry access, Sounds Australia frequently organizes networking events and artist showcases, and facilitates stages at international events such as SXSW in Austin, Texas, The Great Escape in Brighton, UK, and other global music industry events.Digital Export Producer Dom Alessio spoke to DISCO about how the platform helps Sounds Australia better target global music supervisors, creating playlists of the artists who are performing at Sounds Australia showcases, and how DISCO has improved engagement with Australian artists on a global scale. “It’s very hard to be front of mind with people if you’re not in front of them all the time,” Dom says. “DISCO helps shorten the distance.”By utilizing DISCO playlists, specific track metadata,...
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1768109796
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