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title
A Social Media Guide to Reaching Consumers in 2023
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If one thing is sure about the way people consume content in the digital space, it’s change. BeReal, TikTok, the Metaverse, the Elon-rollercoaster that is now Twitter: New social platforms and new ways to engage and consume content are on the rise. What does the ever-evolving quest to authentically and effectively reach consumers and followers mean for brands in 2023? Should brands ditch Twitter? Bet the house on TikTok? Dabble in BeReal? Or just give up on what feels like a hamster wheel of online, bite-sized social content? You don’t have to hop on every trend. Instead, arm yourself with some knowledge about the social media landscape in 2023 and beyond; then, decide which space makes the most sense to you and your clients in terms of brand goals and the values and habits of your audience. Here’s a quick road map to the social media platforms and spaces we’re watching going into 2023. Twitter Who’s the Audience: With 206 million daily active users (38 million of those i...
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Energy Wire
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