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BN | Global ...ion Technologies_CLIENT DELIVERY

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Why It Outshines Celebrity Influencers in Building Your BrandThe marketing landscape is evolving rapidly, and the spotlight is shifting in unexpected but exciting new directions. While celebrity influencers once dominated the realm of brand promotion, there’s a fresh and more impactful approach on the rise: employee advocacy.  As consumers—especially Gen Z and Millennials—become increasingly focused on authenticity, they’re turning away from the traditional glamour of celebrity endorsements. Instead, they’re gravitating toward real, relatable voices that come from within a company’s own ranks. This trend highlights why employee advocacy has become one of the most powerful tools for building genuine connections with audiences.  Here we cover why authenticity matters, how employee advocacy is changing the game and how to build an effective employee advocacy program.Why authenticity mattersCelebrity endorsements have long been a staple of marketing strategies. Brands once relied heavily o...

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