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Measuring the Business Impact of PR | PublicRelay
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Today’s communications leaders are increasingly feeling the pressure to prove their department’s value to executive leadership. Some assume this means attributing revenue, but the business impact of PR does not have to equate to a dollar amount. One of the ways communicators can have the most impact is by becoming an integrator across the business. This theme was brought up repeatedly in a recent CommPRO webcast in which three expert communicators from PNC, Zoetis, and Strategic Profiles Management discussed their success stories from the field. PR & communications is in a unique position within an organization to contribute to several company-wide goals. Comms works across departments, raising awareness of their colleagues’ work, enhancing brand reputation, and contributing to each goal they touch. It’s one of the only functions to know what’s going on in all other departments, making it a natural integrator. Below are three ways top communicators integrated t...
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admin-publicrelay
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