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4-Step Issue Management Framework | PublicRelay
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When a large nonprofit children’s hospital garnered negative publicity around their executive compensation practices, the organization’s issue management team needed to determine if and how to react. The most important questions on their minds were: Is this a crisis or not? How does this coverage compare to other peers in their industry? And will this negative coverage upset our target audiences and donors? PublicRelay helped the communications team formulate a plan to analyze and handle this looming issue. Step 1: Determine the severity of the issue and who is producing the coverage First, the nonprofit’s communications team referred to their historical data to determine the significance of the story. They analyzed where it was coming from by outlet power as well as volume. The team was able to determine the coverage was not being produced by the high power outlets that typically influence the hospital’s donor base. The negative attention was also not s...
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admin-publicrelay
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2026-01-04 19:33:28
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