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created at
2025-11-15 11:42:45
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2025-11-15 11:42:46
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title
Listrak Announces Direct Integration with Salesforce Marketing Cloud
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The combination of the two marketing technology platforms allows clients to deliver targeted, triggered, cross-channel 1:1 messages to exponentially grow revenue.January 13, 2021 – Listrak Inc., the leading cross-channel marketing platform for retailers and brands, announced a direct integration with its Growth Xcelerator Platform (GXP) and Salesforce Marketing Cloud (SFMC). The seamless integration of data between the two marketing platforms gives retailers and brands the ability to leverage SFMC’s native tools and reporting while allowing GXP to recognize anonymous devices and consume additional zero- and first-party data – which is increasingly critical for exponential list growth and rapidly scaling triggered revenue. GXP also gives SFMC clients the power to increase the volume of triggered and personalized cross-channel messages versus general marketing outreach. By combining GXP and SFMC, clients have a single hub to orchestrate their campaigns and better identify the anonymous v...
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