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How to Kick Off Your Subscription Optimization - Applica
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BlogFree ConsultMonetization— 8 min readHow to Kick Off Your Subscription OptimizationWhen launching a mobile app, it is crucial to prioritize your steps to get maximum impact. Sometimes, the first step might be testing the viability of user economics.<p-l>After overseeing more than 250 A/B tests either as a Product Manager, Consultant, or Applica’s CEO, I can with some degree of confidence say that there are certain aspects that distinguish average business results within the mobile app space from outstanding ones.<p-l><p-l>The ability to quickly implement a growth process that will enable the continuous improvement of core metrics: - Customer Life Time Value (LTV) and Retention - is at the top of my list.<p-l><p-l>Let’s start with retention. The retention part is tricky, as it requires a solid understanding of the audience and their needs, the ability to resolve the real problem, and sufficient value generation. There are of course separate frameworks ...
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