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created at
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2025 edition: Key Theme
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 One to One Customer Experience, the meeting place for brands that create value through digital, content and data, will be back in Biarritz from 30 September to 2 October 2025. This year's event, on the theme of ‘Desires & data: the customer experience between reason and emotion’, will explore a central issue: the ability to create links, pleasure and relationships in a world of algorithms and automation. How can we transform data insights into emotion, into a bond, into a real relationship? How far can we go with hyper-personalisation without scaring people? What role can AI play in this alchemy between automation and human creativity? At a time when digital tools are making giant leaps forward, the question of the customer experience is becoming more acute than ever for all e-tailers and digital services. 
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