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title
Zero-party vs. First-party vs. Third-party data, and Why is Each Important?
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Zero-party vs. First-party vs. Third-party data, and Why is Each Important?Understand the similarities and differences between the three main types of data and why it's important for your business. What is Zero-Party Date?July 23, 2024Data. Data. Data. Regardless of your industry, brands cannot escape the need for consumer data. But collecting, analyzing, and using data is no easy feat. Between new privacy regulations such as GPDR and CCPA and consumers' growing skepticism, it's difficult to know the best path to make data an essential piece of your business.On top of all of that, differentiating between zero-party, first-party, and third-party data is complex, especially because data collection and use are rapidly evolving. In this blog, we will distinguish between the three main types of data and the importance of capturing zero-party data for your business in 2023.What is first-party data?First-party data is collected directly from customers by the business itself. Say you make a pu...
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