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Media planning isn’t what it used to be. What was once a quarterly ritual of spreadsheets, channel checklists, and static timelines has become a fast-paced, constantly shifting game of data, deadlines, and digital expectations. And if you're still wrangling campaigns manually, you're not just burning time, you're bleeding opportunity.Today’s marketing landscape demands more: faster execution, sharper targeting, and smarter decisions — all with the same (or fewer) resources. It’s no wonder media planners and agency teams are under pressure to do more with less, all while managing increasing media complexity across social networks, display, video, and traditional media.That’s where media planning automation comes in. No longer reserved for tech giants or deep-pocketed holding companies, automation is now accessible, intelligent, and—thanks to no-code platforms like Capably—actually user-friendly.In this article, we’ll unpack what media planning automation really is, why it matters now mo...
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