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created at

2025-12-01 08:21:15

updated at

2025-12-01 08:21:16

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https://creatorkit.com/blog/branded-ugc-ads/

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Content

title

excerpt

content

Originally, brands started creating ads that looked like an organic post by a happy customer, when it was in fact paid for by the brand. The more professional an ad it looked, the worst it performed.User Generated Content (UGC) ads worked really great because it looked like organic content. Just like a post from a friend.But consumers have evolved, and UGC ads are less perceived as organic, and it became clear seconds after watching that this was produced by the brand.Another important factor is that FTC rules now are strictly enforced, and it requires disclosing that UGC ads were paid for by the brand o r company.But UGC content still works great to capture attention during the first few seconds, as hook that looks organic, but as the video progresses and prospect realize it’s an ad, the game changed forever.So what are the best marketing teams doing with UGC Ads? Branded UGC.What’s Branded UGC Ads?It’s a type ad composed by UGC content, combined with branded content as an overlay to ...

author

updated

1766833479

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