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created at
2025-12-02 06:19:17
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https://24go.ai/insights/we.-cannes.-innovate
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title
We. Cannes. Innovate.
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We. Cannes. Innovate. June 2, 2015 Innovate – the process of making changes in something established, especially by introducing new methods, ideas, or products.For the last 6 months I’ve been solely focussed on innovation as I bring to life my first start-up. Over the last few years I’ve spent a lot of time with people who, like me now, have started their own ventures… to all levels of success (where total failure is the success of at least learning what didn’t work). One thing is common to all of these people and organisations… the desire to change things for the better.A start-up can be simply explained as Audience + Innovation + Money or, as I refer to it, the AIM. The audience is a group of people whose behavior you want to change. The innovation is a method, idea and/or product that can change audience behavior. The money is the capital needed to make the innovation a reality and communicate it to the audience.No individual or co-found...
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