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Driving towards the future of the automotive industry | Protolabs Network
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Envisics’ holographic augmented reality in head-up displays (AR-HUD) overlays real-time information such as driving directions, speed, and hazard warnings onto the real world. The futuristic concept is based on what Envisics calls a “Dynamic Holography Platform” – and it has to be seen to be believed. As such, trade shows and live customer demos offer invaluable opportunities to showcase the technology. That’s where Luis Rollon Perez comes in. As Product Engineer on Envisics’ program team, Rollon Perez acts as a go-between for R&D and its sales department, ensuring that the AR HUD’s designs are optimized, and that sales is able to accurately and easily communicate its finer technical points to potential customers. There’s almost nowhere sales and R&D better converge than a live demo, where Envisics can show the public the innovative tech on the not-so-distant horizon. However, the AR HUD ...
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